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"It has been a privilege and a delight to work with Heidi Toboni. She partnered with me, as my developmental editor, for the two books I have written. The first one, How Big Is Your God?, won the 2008 Eric Hoffer Award in the Self-Help and Spiritual category.
Heidi shared and helped distill the vision for my books, supported my intended message with a passion, and gave me the structural format I was looking for. She walked the editorial journey with me as a friend---listening and sharing.
Besides her great editorial skills, Heidi has a spiritual depth that helps her to understand and express spiritual and mystical concepts with much ease. Her hard work and commitment makes Heidi a great and valuable asset to the publishing world."
—Paul Coutinho, SJ, author, professor of theology, and international retreat leader
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"When we decided to branch out from producing educational DVDs to adding a small independent publishing company, we didn't know where to begin. Heidi showed us exactly the type of printing, marketing and distribution options that would work best for a small publisher.
More importantly, she outlined the exact decisions we needed to make in the order we needed to make them, and identified what pitfalls we needed to avoid. She taught us how to think like a publisher.
As a result, our books performed far in excess of what we'd expected. We continue to use Heidi Toboni as a consultant to help our business stay ahead."
—Tracy Litsey, Production Manager, Taichi Tao Productions
"Our first experience with HeLT was every bit a positive one. Under Heidi’s skilled direction we were able to asses and improve our methods of product positioning, and develop improved methods for interdepartmental participation in product development.
Prior to Heidi’s consultative work with us, we were efficient but separate departments within the publishing house; we are now operating as an organic whole with one vision: to produce the best product possible and to position it accurately in the Catholic Marketplace."
—Sr. Mary Mark Wickenhiser, FSP; Publisher, Pauline Books & Media, and the national chain of 15 Pauline Books & Media bookstores
"Heidi Toboni is a woman of vision who can execute quickly.
While working with Heidi for over ten years, I found her to be naturally curious, highly intelligent, analytical, and creative—with a penchant for action. She led many key initiatives that made major financial contributions and organizational improvements to our company. One was our brand development process, which, years later, continues to contribute to our growth. She conceptualized and developed our first Web sites, then expanded them to provide services within niche markets. From these offerings, customers rated us very positively on innovation and responsiveness.
Heidi is passionate about understanding consumer behavior and needs, and can translate this into actionable strategies. She led our company's use of ongoing online customer research, enabling us to make effective product and marketing decisions.
Heidi's integrity is high and her work ethic strong. I highly recommend her."
—Teresa Locke, COO and Associate Publisher, Loyola Press
"I had the privilege of working with Heidi Toboni at Loyola Press during a vital period of the company's growth in the mid to late 90s. What always struck me about Heidi beyond her natural abilities were her dedication and work ethic. To use a sports analogy, she was the player on the team who always put in the extra time to sharpen her skills so she could perform at a consistently high level come game time. In short order, she became a team leader in many areas—from marketing and sales to product development, branding, and website architecture. She took Loyola in many new and successful directions.
Since Heidi struck out on her own with HeLT Consulting & Services, Inc., I've worked with her as an author and as an agent/consultant. Most recently, she has helped one of my biggest client's develop his brand and strategic plan for reaching customers, especially through the web. As expected, Heidi has gone the extra mile by helping to overhaul my client's website, write scripts and production guidelines for video, book speaking gigs, and develop new products. She has been instrumental in helping my client grow his business and reach.
In addition to her results-oriented style, Heidi is a joy to work with. If you're looking for a cost-effective way to build your business, Heidi is your solution."
—Jeremy Langford, President, The Langford Literary Agency, LLC
"Heidi Toboni's ability to listen well, understand a client's needs, apply the principles of branding, and be a creative problem-solver makes her an excellent brand consultant.
I first went to Heidi for marketing and publicity help for the Institute of Theoretical Science's inaugural symposium, and I had not yet considered the importance of brand-building. With Heidi's guidance we were able to focus our institute's vision, to be our industry's "must-attend" conference in the Midwest. Heidi's attention to detail and her ability to quickly understand our needs and come up with an action plan were incredibly important to our success, but, in my mind, what really made her shine was her follow-through: how she helped us at every step established a course of action for building our brand. Her creative suggestion to incorporate the idea of "Midwest hospitality" into our symposium plans was a breakthrough for us, and her corresponding branding strategies helped us craft a unique identity that set us apart from our competitors.
We executed her brand recommendations and the resulting feedback from our attendees was tremendous: her ideas helped us create exactly the brand image that we were aiming for."
—Drew Sandler, former Assistant Director of the Institute of Theoretical Science, University of Notre Dame
"I've worked with Heidi Toboni over a number of years on a large-scale and award-winning Web site. Her expertise was instrumental in designing technologies that were compelling, flexible, and cost-effective."
—Damian Dela Huerta, President, Twin Vision Studios, Inc.
"I've had the great pleasure of working with Heidi Toboni on a number of large, complex projects and have always been impressed at the intelligence, determination, and creativity that she brings to every project she undertakes. I've trusted Heidi with key projects that needed the highest degree of excellence and she has always come through. Heidi is adept at all phases of editorial development, from ideation to concept refinement and through developmental editing. She's as good as anyone I've met at dreaming up and developing Web extensions for print products. When there's a project that needs keen intelligence and editorial judgment, I turn to Heidi Toboni, confident that she will deliver results that surpass my expectations.
In addition, Heidi is one of the most ethical and conscientious people I've ever worked with."
—Tom McGrath, Vice President, New Product Development, Loyola Press
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