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"Heidi is adept at all phases of editorial development, from ideation to concept refinement and through developmental editing. She's as good as anyone I've met at dreaming up and developing Web extensions for print products.
When there's a project that needs keen intelligence and editorial judgment, I turn to Heidi Toboni, confident that she will deliver results that surpass my expectations."
—Tom McGrath,
Vice President, New Product Development, Loyola Press
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HeLT Consulting has extensive expertise serving select authors who seek a more active role in supporting their books and are ready to take their career to the next level. With our 20 years of experience in the publishing industry—working both inside publishers and out, in both editorial and marketing—we know how to increase awareness of your offerings and grow your loyal following.
Specifically, we can help you to:
- Differentiate yourself within the crowded marketplace (define your brand values)
- Refine your brand persona, along with DOs and DON’Ts for self-marketing
- Create multiple communication platforms—including social media—and teach you how to maximize these or, in select cases, execute the services
- Build awareness through e-marketing & SEO of web properties
- Execute growth and sales initiatives (i.e. creating your Speakers Packet; on-brand blog, white paper, or discussion guide writing; rebranding your website; etc.)
And, we do this for you in ways that are focused, repeatable, and cost-effective.
Unlike other branding firms, we get tactical. Due to our deep knowledge of publishing, we not only consult, we execute. For select authors we will take a proactive role in managing your brand and promotion—in adjunct to your publisher’s contributions. We also can put you in touch with the best book publicists in the industry within the religion, self-help, business, and leadership categories, and will work with them to insure your publicity is on-brand and in step with your long-term strategic goals. We have worked with such authors as New York Times bestseller Joseph F. Girzone, spirituality category bestsellers Terry Hershey and Mark Thibodeaux, and corporate America’s leading knowledge transfer expert Steve Trautman.
ASK TO SEE OUR BRANDING PORTFOLIOS FOR AUTHORS, with before-and-after presentations. Contact Us today to learn more.
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