"I've had the great pleasure of working with Heidi Toboni on a number of large, complex projects and have always been impressed at the intelligence, determination, and creativity that she brings to every project she undertakes….

Heidi is adept at all phases of editorial development, from ideation to concept refinement and through developmental editing….In addition, Heidi is one of the most ethical and conscientious people I've ever worked with."

—Tom McGrath,
Vice President, New Product Development, Loyola Press


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PRODUCT DEVELOPMENT & CONCEPT REFINEMENT
HeLT Consulting is a new product development specialist. If your new product development strategy is performing well, but not wonderfully, if you want to ignite your new product development or mine it for hidden potential—or if you need to trouble-shoot your processes, solve a particular content challenge, or refine a new concept—HeLT Consulting is here for you.

HeLT focuses on that crucial area where marketing and sales efforts, customer insight and feedback, and brand identity and mission all converge to feed back into the creation of new products and services. HeLT offers a balanced synthesis of these tracks of information and provides the creative ideation to help you find and hit the "sweet spot" of a new product concept.

HeLT can also craft and execute targeted market research that will test your concepts or prototypes, and help you see the story within the results. The resulting products will:

  • respond to customer needs;
  • offer unique competitor advantage; and
  • reflect your company's mission.

Let HeLT Consulting be your new product development problem-solver.

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