 |
"Heidi is adept at all phases of editorial development, from ideation to concept refinement and through developmental editing. She's as good as anyone I've met at dreaming up and developing Web extensions for print products.
When there's a project that needs keen intelligence and editorial judgment, I turn to Heidi Toboni, confident that she will deliver results that surpass my expectations."
—Tom McGrath,
Vice President, New Product Development, Loyola Press
|
|
|
|
|
HeLT Consulting's core focus is providing new product development, editorial, and marketing services to publishers (list).
HeLT's goal is to help publishers make the most of their intellectual property and talents in ways that powerfully serve their customers.
Central to this work is that crucial area where marketing and sales efforts, customer insight and trends, and brand identity and mission all converge to feed back into the creation of new products. HeLT can support a publisher in any one of these aspects individually or, ideally, fully utilize its strength to provide a balanced synthesis of these tracks of information. This is HeLT's passion. By providing this balanced view, then pairing it with creative ideation, HeLT reveals the "sweet spot" for your future book concepts.
One area HeLT particularly enjoys is helping a publisher "find the book" or refine a concept when the raw material or manuscript has potential but is unfocused. Often publishers seek to publish talented, mission-driven people who have something worthwhile to say but are "too busy to write," or may write articles or blogs but not books, or cannot refine their message into a product for a specific audience. Publishers are also too frequently presented with manuscripts that need major overhauls on tight deadlines by already tapped-out editorial staff. In these situations, HeLT will step in and work with you or your author to shape and focus your raw material into a compelling draft—one that retains the author's original spirit while answering a clear market need.
HeLT provides:
- new product development strategy;
- manuscript assessment;
- book concept refinement and positioning;
- ghostwriting;
- developmental editing;
- content editing;
- market planning and frontlist promotional campaigns;
- press release writing;
- brand-building;
- process restructuring and streamlining;
- customer research and insight gathering;
- sales analysis; and
- bringing a product or author to the Web.
HeLT Consulting also has a special expertise in niche marketing into the Catholic market, having served this customer base for more than thirteen years.
Contact HeLT today to learn more.
Return to List of Services
|
|
|
