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"Heidi is adept at all phases of editorial development, from ideation to concept refinement and through developmental editing. She's as good as anyone I've met at dreaming up and developing Web extensions for print products.
When there's a project that needs keen intelligence and editorial judgment, I turn to Heidi Toboni, confident that she will deliver results that surpass my expectations."
—Tom McGrath,
Vice President, New Product Development, Loyola Press
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HeLT Consulting's core focus is providing publishers and media companies with branding, actionable market research, and resulting awareness and growth initiatives. We specialize in the religion/spirituality, leadership, and business categories.
HeLT Consulting provides a methodology and powerful tools when you need to:
- Launch a new imprint or line—including publishing in new formats
- Inject new energy into a mature brand and/or court a younger audience
- Rebrand a company, imprint, or author
- Create greater differentiation for your products within the marketplace
- Understand the best relationship of subbrands after a buy-out or merger (brand architecture)
- Streamline your brand portfolio to be the most intuitive for customers (brand architecture)
- Strengthen the unique identity and brand values of a subbrand within a parent company
- Take a successful author to the next level of growth
- Execute statistically-sound market research on customers’ perceptions, needs, and desires
ASK TO SEE OUR BRANDING PORTFOLIOS FOR PUBLISHERS, with before-and-after presentations of recent projects.
HeLT Consulting will also work with directly with your successful authors who have the desire and the discretionary income to better support their books and offerings. We will help these authors to more strategically define their brand persona and build their author platforms. This includes creating and maximizing their social media and website properties. For more, see For Authors.
Select Client List:
- Corby Books
- Doubleday/Image/Random House, Inc
- Franciscan Media (formerly St. Anthony Messenger Press)
- Langford Literary Agency, LLC
- Loyola Press
- Orbis Books
- Pauline Books & Media (national bookstore chain and publisher)
- Saint Mary’s Press
- Terry Hershey & Associates
- The Jesuits (Society of Jesus Chicago-Detroit Province)
- The Steve Trautman Co.
We have extensive expertise in the religion category—particularly the Catholic market—having served this customer base for more than eighteen years. We offer special consulting and customer insight into the mindset, needs, and drivers of this audience, as well provide branding and improved product positioning for your Catholic and Liturgical market offerings.
Contact HeLT today to learn more.
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