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" Heidi Toboni shared and helped distill the vision for my books, [and] supported my intended message with a passion.… Heidi has a spiritual depth that helps her to understand and express spiritual and mystical concepts with much ease. Her hard work and commitment makes her a great and valuable asset to the publishing world."
—Paul Coutinho, SJ, award-winning author and international retreat leader
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A well-targeted publicity campaign is one of the best ways to get your message heard and build awareness of your offering. Media hits have been proven to help a release’s sell-through.
Heidi Toboni of HeLT Consulting has been crafting media pitches for more than fifteen years. At HeLT we advocate a combination of traditional media (print, radio, and tv) and new media (blogs, vlogs, e-zines, online portals, tweets, etc.). We specialize in serving the publishing industry—particularly in the fields of religion/spirituality, inspiration, self-help, and leadership. As an author or publisher seeking PR, the advantage of using HeLT is that we know books, we offer expert positioning of your media hook, we hand-select our contact list for every campaign, and we follow-through tenaciously.
...AND Social Media
Social media is the game-changing marketing tool of the decade and HeLT can help you use it effectively. HeLT’s typical publicity campaigns include social media components. What HeLT brings to your social media efforts is the knowledge of how to best position a message to be buzz-worthy and to integrate online with offline efforts for a synergistic campaign.
The Package Deal
HeLT can also deliver to publishers the complete package: discounted rates when you combine a publicity and social media campaign with platform-building services and training to get your author using and/or maximizing web technologies—such as social media—to support sell-through. Empowering your authors to self-promote is one of the most cost-efficient things you can do to generate sales—and one that continues to pay off in backlist revenue once you've moved on to other releases.
Ask HeLT today to learn more.
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