Our Team

Heid L Toboni of HeLT - a Chicago branding company - Headshot by Emilio Albertini ProductionsHeidi L. Toboni—President and Principal
Heidi is passionate about branding. As a brand specialist, she is an advocate for the benefits of a strong brand, of differentiating products or services in the marketplace, and maximizing an organization’s unique competitive advantages. She has spent more than 20 years in branding and marketing, beginning with her first job in the publishing industry at Ave Maria Press while still an undergraduate at the University of Notre Dame. While at Notre Dame, she became the youngest candidate ever to gain acceptance to the prestigious Denver Publishing Institute. She also interned in Notre Dame’s Public Relations Office and studied in London.

Heidi spent thirteen years at a leading religious trade publisher, Loyola Press, serving as Director of Trade Marketing, Director of Business Development, and Sr. New Product Developer. There she oversaw the company’s 2-year strategic rebranding campaign, was the first to gain national chain distribution for the company’s trade books, and was a key leader in facilitating organizational change. She was co-marketer for the NEW YORK TIMES bestseller, The Gift of Peace by Joseph Cardinal Bernardin; created award-winning websites; and performed developmental editing on numerous books, including the 2008 Eric Hoffer Award winner, How Big Is Your God?  by Paul Coutinho.

In January 2008, Heidi launched HeLT Consulting + Services, Inc., a Chicago branding firm, with the specific desire to serve businesses, non-profits, and select authors and individuals with excellence in branding and platform-building.  She has honed the company’s unique brand development approach—the 5-step C.O.R.E.E. Branding Positioning process—with this goal in mind.  Heidi is also an avid student of Tai Chi and Taoist meditation, a proponent and sponsor of Community-Supported Agriculture (CSA), and enjoys adventure traveling, gardening, and cinema.

Karen Kouf B-W Headshot - HeLT - a Chicago branding companyKaren Kouf—Associate Web Marketing & SEO Specialist
Karen is an innovative marketing and Search Engine Optimization (SEO) professional, passionate about inbound marketing initiatives on the web. Her focus is on content development (blogs and article pages) and social media work to drive relevant and highly targeted traffic to a client’s site. She is proficient on all leading CMS systems, web analytics, and adept at local SEO for small businesses. She is also a fount of best practices, is committed to “white hat” SEO behavior, and has a real talent for getting the things done. Karen spent 20 years working within the publishing industry, both on the creative and on the marketing side. Today she provides SEO/keyword consulting for HeLT, as well as a wide variety of small businesses from plumbers to jewelry designers to tech start-ups. She is based in Chicago but works with partners and clients from around the globe.

Headshot of Andrew Sandler Sales Consulting Specilaist for HeLT's team of brand specialist and marketing consultantsDrew Sandler—Associate Sales Consulting Specialist
Drew is a sales specialist who cares that organizations understand how to better sell and network. An expert salesman who maintained a 5-year track record of surpassing multimillion dollar sales goals, he is skilled in lead generation, creative selling techniques, persuasive communication, sales tracking and measurement, networking, and client relationship management. He has been selling throughout his professional career, with his last two positions representing oil and natural gas prospects at Guardian Oil & Gas and corporate insurance at GCG Financial. As VP of Sales at Guardian, he also trained and managed the company’s sales force. Now focused in the nonprofit sector, he is deeply committed to preserving ethics and respect in the selling process. Drew is energetic with a true gift for teaching, and he shares his wisdom with HeLT clients to improve their sales processes and customer/client acquisition, client management, and customer loyalty.

Holly Devlin Research Analyst - Our Team - HeLT Brand Specialist - B&W HeadshotHolly Devlin—Associate Research Analyst

Holly is a marketing-oriented expert research analyst. Skilled in statistics and data mining techniques, she provides HeLT clients with advance interpretation of market research and customer insight. She earned her masters in Statistics from the University of Maryland, and she has worked as a statistician and research analyst for such blue chips and top organizations as DuPont, Kaiser Permanente, and the U.S. Army. Today, in addition to her work for HeLT, Holly provides William-Sonoma, Inc. with predictive modeling techniques that improve targeting in multi-channel marketing campaigns and management of customer relationships.


Kathleen Leser Gordon B-W Headshot - HeLT - a Chicago branding companyKathleen L. GordonResearch Coordinator & Writing Assistant
Kathleen is an exceptional writer and organizer, with a conscientious eye for detail. She holds a B.A. in English from the University of Notre Dame and will earn an M.S.Ed. in Instructional Technology from Purdue University Calumet in August of 2013. She has worked as a legal secretary for Barnes & Thornburg LLP in Indianapolis and Chicago, as an editorial assistant for the Indiana General Assembly, and an English teacher in public and private schools. In addition to her HeLT Consulting role writing reports and providing research and administrative support, she is an English instructor at The American School of Correspondence.


Let our HeLT team help you focus, listen, position, brand, and sell—and watch as “what you focus on grows.”

Contact us today to learn more.
Back to About Us

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Share on RedditPin on PinterestEmail this to someone