 |
"I've had the great pleasure of working with Heidi Toboni on a number of large, complex projects and have always been impressed at the intelligence, determination, and creativity that she brings to every project she undertakes. I've trusted Heidi with key projects that needed the highest degree of excellence and she has always come through.
In addition, Heidi is one of the most ethical and conscientious people I've ever worked with."
—Tom McGrath, VP of New Product Development, Loyola Press
|
|
|
|
|
HeLT Consulting & Services, Inc. is a Chicago based, high-touch, boutique branding firm that provides brand creation, rebranding, market research, and awareness-building services to companies large and small. We specialize in serving publishers and media companies, non-profits, and select authors—but we can brand any property.
At HeLT Consulting we help you to:
- define your brand,
- differentiate yourself in the marketplace,
- build awareness, and
- grow your business.
What sets us apart? We are:
Focused
We are passionate about what we do and gifted at focusing energy on areas of your business
and competitive advantages you need to grow.
Comprehensive
Unlike many branding and research firms, we are not only STRATEGIC in our brand
development, we also get TACTICAL. We’ll roll up our sleeves and execute campaigns.
Obsessive about Excellence in Execution
We provide the personal attention and care for detail you deserve from a specialty firm.
Results-oriented
If our programs aren’t delivering for you, we’ll renegotiate your contract.
Heidi L. Toboni —Founder and President
Heidi has spent 20 years in branding and marketing within the publishing industry, beginning with her first job at Ave Maria Press while still an undergraduate at the University of Notre Dame. There, she became the youngest candidate ever to gain acceptance to the prestigious Denver Publishing Institute. She also interned in Notre Dame’s Public Relations Office and studied in London.
She spent thirteen years at a leading religious trade publisher, Loyola Press, serving as Director of Trade Marketing, Director of Business Development, and Sr. New Product Developer. There she oversaw the company’s 2-year strategic rebranding campaign, was the first to gain national chain distribution for the company's trade books, and was a key leader in facilitating organizational change. She was also co-marketer for the NEW YORK TIMES bestseller, THE GIFT OF PEACE by Joseph Cardinal Bernardin; created award-winning websites; and performed developmental editing on numerous books, including the 2008 Eric Hoffer Award winner, HOW BIG IS YOUR GOD? by Paul Coutinho.
In January 2008, Heidi launched HeLT Consulting & Services, Inc. with the specific desire to serve businesses, non-profits, and individuals with excellence in branding and communication platform-building.
Heidi is also an avid student of Tai Chi and Taoist meditation, a proponent and sponsor of Community-Supported Agriculture (CSA) and enjoys adventure traveling, gardening, cinema, and reading.
Karen Kouf —Associate Web Marketing & SEO Specialist
Karen is an innovative marketing and communications professional who is passionate about Search Engine Optimization (SEO) and marketing on the web. She is a fount of best practices, is committed to “white hat” SEO behavior, and has a real talent for getting the things done. She knows her way around a web analytics screen, and can easily link findings to tasks that will better achieve the client’s business goals. She spent thirteen years working within the publishing industry, both on the creative and on the marketing side, and today she provides SEO/keyword consulting for HeLT Consulting, as well as a wide variety of small businesses via DIYSEO.com. She is also principal at Chicago-based Jump Right In.
Holly Devlin —Associate Research Analyst
Holly is a marketing oriented expert research analyst. She provides HeLT Consulting clients with advance interpretation of market research. She earned her masters in Statistics from the University of Maryland, and she has worked as a statistician and research analyst for such blue chips and organizations as DuPont, Kaiser Permanente, and the U.S. Army. Today, along with her work for HeLT Consulting, she provides William-Sonoma, Inc. with predictive modeling techniques that improve targeting in multi-channel marketing campaigns and management of customer relationships.
Let our HeLT Consulting team help you to focus, position, and brand—and watch what you focus on grow.
Contact Us today to learn more.
|
|
|
