Author Marketing & Platform Building

Portfolio. Author Branding, Platform Building and Marketing for Authors - Terry Hershey

TERRY HERSHEY 2009 – 2010     View the Before-and-After Portfolio PDF

THE BRAND & MARKETING CHALLENGE: to focus an author’s highly diverse and somewhat confusing brand image, to define a cohesive value proposition, and to build the author’s platform through on-brand marketing across multiple communication channels.  view

“I’ve worked with HeLT Consulting + Services, Inc., both as an author and as an agent/consultant. Most recently, Heidi Toboni has helped one of my biggest client’s,     Terry Hershey, develop his author brand and strategic plan for reaching customers, especially through the web. As expected, Heidi has gone the extra mile by helping to overhaul my client’s website, write scripts and production guidelines for video, book speaking gigs, and develop new products. She has been instrumental in helping him grow his business and reach. In addition to her results-oriented style, Heidi is a joy to work with. If you’re looking for a cost-effective way to build your business, HeLT is your solution.”  —Jeremy Langford, President of The Langford Literary Agency, LLC

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