THE STEVE TRAUTMAN CO. 2010-2012 (and ongoing) View the Before-&-After Portfolio PDF
THE BRAND CHALLENGE: to rebrand the client’s image to match their growth as thought leaders in their field, to define a new brand architecture for their master brand and subbrands, to set a marketing strategy for taking the company to the next level of growth, and to help carry this out by executing multiple on-brand marketing projects. view
“HeLT helped us take on the daunting task of rebranding our 17-year-old consulting firm to reflect a new direction. Heidi Toboni has a clear and thorough process that kept my ego in check while she methodically uncovered and summarily shot all my sacred cows. No small task indeed. The results have been nothing short of amazing. We’re focused and clear on our message and our business is growing rapidly as a result. Plus, it wasn’t nearly as hard as I thought it would be. We’ve decided to keep Heidi on our team over the long haul as she continues to be a valuable partner.” —Steve Trautman, Principal of The Steve Trautman Co., serving Fortune 500s and 1000s with the gold standard in knowledge transfer solutions
