Rebranding After a Strategic Shift

Portfolio. Rebranding After a Strategic Shift - Strategic Planning - Vega Travel website


THE BRAND CHALLENGE: to take one of Chicago’s oldest travel agencies (a mature company in a mature industry) and to reflect in their rebranding and website a new business strategy—one that included a shift to serving a more upscale clientele and higher-end travel consulting.

“We hired HeLT to help us align the look of our website with our new direction, which included a greater emphasis on the high-end travel market.  Our business’s new affiliation with Virtuoso—a travel consortium that accepts members only in the top 3% of travel-related companies—was another factor in revising our image.  HeLT consulted on our redesigned brand logo and produced our new website—writing copy, selecting photos, and building pages that reflected who we are today while conforming to the constraints of the Virtuoso-packaged features we had chosen for our site.”  —Marina Verlinsky, President, Vega International Travel

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