Archives for September 2013

Benefits of a Strong Brand, Part 3 – Create Stronger, More Cost-Effective Marketing

Continuing with our blog series, here is another client story that shows a third valuable benefit of having a clear and relevant brand:

Benefits of a Strong Brand- Franciscan Media - Brand Specialist Blog imageTwo years ago I helped a 120-year-old Catholic media company rebrand itself. This company had a hand in many areas: they published the leading national Catholic magazine in the U.S. as well as two separate book imprints, ran one of the top five Catholic websites in the world, produced a nationally syndicated radio program, had a large audio/video line, ran an educational resources division, maintained a popular e-card business, and was beginning to produce apps and digital products. Each was a separate business unit. Many had been acquired over the decades and carried a unique brand or identity. I used HeLT’s corporate branding approach with this client, including our C.O.R.E.E. Brand Positioning Process and supporting marketing research…. Learn More…