HeLT Consulting + Services, Inc., your friendly Chicago branding firm, celebrates its five-year anniversary this January 2013 with a new look, updated website, and the addition of a new member to our team.
Our redesigned website, courtesy of Megan Coleman Designs, was launched not only to put our best face forward, but also to give visitors a greater understanding of the benefits of branding and why HeLT cares about your brand so gosh darn much…. Learn More…
[Repost from older blog. Original posting date: Sept. 23, 2008] The case of venerable American company Kraft Foods and their foray into the Chinese market with the top brand in their Nabisco cookie line—the iconic Oreo—is a great example of a crucial tenant of branding: your brand is unlitmately not yours—it’s the world’s.
The Oreo has long been the best-selling cookie in America (a Kraft claim that no one seems to be disputing). It’s now also the best-selling cookie in China—but this wasn’t always so for the tasty two-toned treat. When Kraft Foods first unveiled the cookie to the Chinese in 1996, and then up until 2005, sales were less than stellar. … Learn More…
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